Thursday, March 7, 2013

Sustainable, Traceable and Ethical Coffees


Traceability - every coffee has a story

How often do we think about the people who are involved in growing, harvesting, processing and packing the products (including coffee) that we consume? With the technology that is available to us, we should be able to find out at least some details of where the goods we consume come from.

Coffee farms (estates) are often family businesses, which are handed down from parents to their children. Every coffee estate has a story of how they first began to grow coffee on that farm, hillside, mountain, or even in a jungle! I place a high value on knowing some details about every estate from which I am sourcing a new coffee. In many cases, I am able to learn the grower’s name and see their photo. The photo accompanying this article is of Luiz Zanetti who manages the Serra e Leite estate in Brazil (my current Brazilian single origin offering)Wherever possible, you will see details of farm locations and owners listed on my website.


As consumers of coffee we should ask our coffee roasters and cafes where the coffee comes from. If they simply say something like Brazil, ask them where in Brazil. Brazil is a large country and a large producer of coffee! A traceable coffee means that the supplier should be able to provide the name of the coffee estate where that coffee was grown, or at least the company that works with the coffee estate in the production and quality control of their coffee. One of the markers of a good specialty coffee roaster or café is that they can provide specific information about the origins of the coffees they serve you.


Micro-climate - every coffee is unique

Every lot of coffee is unique and its properties will be affected by very specific elements of the environment in which it was grown (this concept, referred to as terroir, is most well known in the winemaking industry). Large farms that produce top quality specialty grade coffee will have multiple coffee lots. When the farmers pick the coffee beans, they will keep each lot separate so that its unique qualities will not be lost. For example, one lot may be grown in a more shaded area while another might grown in full sun and drier soil. A specialty coffee estate will also separate their coffees by sub-species, known as varietal.

In many parts of the world, coffee plants are grown interwoven with other crops – such as chilli plants, bananas and other natural crops. In other cases, the coffee plantation has retained some of the natural environment. For example, my Guatemalan San Antonio coffee is grown on a farm of 80 hectares, of which 5 hectares is natural forest. My newest coffee is the El Salvador La Esperanza Tablon El Moises. At the top of this estate is almost 10 hectares of wild and untouched forest. The coffee trees on this farm are grown in harmony with Ingas trees, eucalyptus trees, cedar trees and others. This is referred to as a shade grown coffee, as the coffee trees grow lower to the ground under the canopy of the other trees. The excellent qualities of this coffee are therefore shaped by this terroir – shade grown, surrounded by wild forest and at high altitude (1000m up to 1600m).

By leaving some untouched forest on their coffee estate, or growing the coffee intermingled with other crops, these growers are also implementing sustainable farming practices. A bio-diverse farm protects native flora and fauna and prevents the land from being stripped of all its nutrients. I choose coffees from farms that show consideration for the environment and seek to grow their coffees with care and respect for both the land and the particular coffee varietals that they grow.


Fair wages – every grower deserves more than our spare change

Growing, picking and processing coffee is a physically demanding job. There are many hardworking people involved before you and I are able to enjoy our daily cup of coffee! We need to think about, respect, and provide a good wage for all the people involved. I am proud to source my coffees from importers who work directly with coffee farmers and ensure that good wages are paid. One example is Latorre & Dutch Coffee Traders (who provide two of my current bean offerings). “Latorre & Dutch pay at least 40 to 50 cents a pound above market price. This is more than double the Fair Trade Premium, the price paid by Fairtrade International organisations to certified coffee farmers. When the lots are substantially higher in quality, Latorre & Dutch pay anywhere from 80 to 300 cents above market prices” (BeanScene Magazine August 2012, page 44). To put it frankly, if you are drinking dirt cheap coffee, at least one person in the producing country has been screwed over! I’m excited to provide coffee beans that are premium quality and that see their producers being able to flourish and hopefully hand on a successful and sustainable coffee estate to their future generations.


Tell me what you think! Either here on the blog or my Facebook page http://www.facebook.com/TenthDayRoasters